Cerven Cotter
interaction, UX/UI, product & service design
'Design' is my default setting. I am skilled at shaping end-to-end solutions that drive measurable business impact by resolving user needs - leveraging user research to enable visual systems that solve problems that are validated through prototyping and user testing ahead of real world implementation. I combine design thinking with Agile methodologies to solve complex challenges at pace for public and private sector clients. Irrespective of industry niche, the goal is to always use data to define and execute mobile-first user-centred, scalable, and aesthetically strong solutions that transform services, products, and brands.
To compliment my 20+ years of design experience, I am a qualified professional scrummaster and product owner through SCRUM. These Agile qualifications are formal extensions of hands on experience I've acquired over the years working with and helping teams to deploy digital products and services.
I often take on branding (logos, guidelines, visual identity) and print media design related work for small businesses.
Note: Most of my work is subject to NDA's and is the reason why you'll not find work examples or a traditional design portfolio on my website. Contact me if you'd like to see examples of my previous work.
Testimonials
I have worked alongside some amazing people in my career, fellow designers, delivery managers, business analysts, senior stakeholders, entrepreneurs, business owners and even government ministers. Below is just a small insight into what they've said about working with me.
Clients
I am proudly industry and sector agnostic as I believe that cross pollination of ideas leads to innovative ways of resolving challenges.
- Public sector: Cabinet Office, Maritime and Coastguard Agency (MCA), Royal Air Force (RAF), Ministry of Defence (MOD), Department for Transport (DfT), National Institute for Health and Care Research (NIHR), National Healthy Service (NHS), Health and Safety Executive (HSE), Building Safety Regulator (BSR), Ofcom, UK Civil Aviation Authority (CAA)
- Private sector: Nokia, SkyBet, HSBC, UEFA, Sony Playstation, Photobox, Rentokil, Coca Cola, Philip Morris, Telegraph, News UK, Unilever and numerous others including small businesses, celebrities and start ups.
Tools
My toolkit varies depending on the nature of work I am involved in. And in the design world, tools are constantly evolving. On any given day I could be using a combination of the following:
- GDS design system, HTML/CSS/JS, Figma, Adobe Creative Suite, Sketch, Axure, Mural, Miro, Jira/Confluence, Azure Devops (ADO), Visual Studio Code, Slack, Google Suite, Microsoft 365 (Teams), Google Analytics, Hotjar…
3 reasons to work with me
- 1. Adaptable: They say what doesn't kill you makes you stronger. And with every project I've worked on, I am constantly learning new ways of avoiding, and working around, the disruption that real world, unplanned changes bring.
- 2. Pragmatic: I know when to take short cuts, and when not too. Process for process sake is a waste of everyone's time, and time equals money. I have a very healthy respect for what is doable within given timeframes and wider constraints whether they be tech, policy or business related.
- 3. Not just a designer: Yes, design is my default setting, but I bring a wide range of complimentary skills and insights to the party. I'm always excited to help coach teams on Agile ways of working, empowering people who haven't followed GDS before, and in general filling gaps that need plugging to ensure the success of a project.
- BONUS. Have a laugh: No matter how serious, important or critical the work might be, having fun is key.
Contact me
I am available for hands on design work, design and Agile coaching, and general design advice for you or your clients. Always open to short or long term contract engagements, usually remote - I've worked alongside people from all over the world. Aside from contract opportunities, I am also available for one off project assigments such as website design or logo creation.
Contact me via email or call on +44 75250 30420 to discuss your requirements today.
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